Raindance Media – Digital Marketing Agency Melbourne




Before any SEO campaign we conduct keyword research to identify search volumes and the best converting keywords in your niche. This gives us direction for our campaign, also giving us insight into the numbers we can achieve from improving rank.



As opposed to simply focusing on content, technical SEO focuses on specific technical areas of your website. URL structure, URL site planning and mobile optimisation are top entities that search engines take into account.



Through on-page SEO we seek to make your website more user friendly and provide relevance. Through the use of engaging structured content and strategic keyword placement, we create a visually appealing site that will boost your rankings. Page speed optimization is a part of this, it's important to have a website that loads fast to improve user experience, this is also 1 of googles 200+ ranking factors.



Search engines endeavour to provide the most valuable content to the user. Strategies such as link building, social media advertising, outreach and gathering citations will boost your websites off-page profile, which will in return have an effect on your rankings. On-page and off-page SEO go hand in hand, without the other they become ineffective. These techniques also drive more traffic to your website which has an effect on rankings. Your content is only one piece of the SEO process. To make the content shine, you need more high-quality backlinks that will raise your SEO rankings.


Having fresh, consistent and in-depth content is essential to any digital marketing campaign. We identify LSI keywords and phrases and research which keywords will be most effective in driving traffic to your website. Our intent is to produce educational and informative content that targets our desired customers


Ranking in the three-pack for GMB listings is the goal for local business. The average person looking at a maps listing has clear intent to find a local service. An optimised GMB listing also helps google know we are a real business and becomes a huge trust signal for search engines.


We will provide analytics data on your market, search volumes and conversion rates for example. We will provide analytics data on our campaign, as to track our results and strategise our next steps.


We can provide an audit on your website to identify improvements that can be made to your digital marketing strategy

Having a user-friendly, mobile optimised and easy to navigate website is a priority. Making sure every page is accessible will increase your traffic and make it easier for search engines to regularly crawl and index your site, this is critical to maintaining a solid position in the search results. Our websites are clean designs providing a clear interface. Your website is not only a digital brochure for your customers to see, but it is also a sales person you can use to your advantage if it is optimized correctly.


Over 70% of people use social before converting. Depending on the business it is crucial this is managed. We offer strategic social media marketing services that accelerate growth. Ignite your brand with a social media strategy that ties directly to your business goals. Brands need compelling social media content to humanize their products and differentiate from competitors. A social media ads campaign has endless possibilities, it should be done right, by a trained professional, this is the difference for your business.  It goes without saying that maintaining an active advertising program across a balanced range of social media platforms plays a crucial role in the success of building a sustainable brand. Many marketers make the mistake of thinking an active social presence is the same thing as an active social media advertising program, however, which is unfortunately inaccurate. Social media is a completely different world to organic search, the ability to actually target specific groups or demographics is a powerful tool in your marketing campaign.


Google ads allow you to instantly put your website in front of potential customers. Let us pick apart your market and produce a strategic campaign that allows you to get more bang for your buck. CTR, conversion and overall profit should play a big role in your PPC campaign.