WEB DESIGN, SEO, PPC AND SOCIAL MEDIA AD MANAGEMENT
Online solutions for your business to generate more leads. Can your business handle more leads?
SEARCH ENGINE OPTIMIZATION
Organic rankings bring quality leads with people genuinely interested in your business
SOCIAL MEDIA MARKETING
Over 70% of people use social before converting. Depending on the business it is crucial this is managed
WEB DESIGN & DEVELOPMENT
Get a website that shows off your business and converts into sales
PAY PER CLICK ADVERTISING
Google ads allows you to instantly put your website in front of potential customers
PAID - PAY PER CLICK GOOGLE ADVERTISING
The first two or three search results generally consist of google ppc ads. The paid results are generated from companies bidding on keywords to be displayed in the google ads results. Keywords will have a cost per click price, some keywords are more competitive and therefore more expensive. It is important that research is done when selecting target keywords for your campaign, as we are paying per click, it makes sense that we select keywords that convert.
ORGANIC SEARCH RESULTS
Organic results are determined by googles algorithm, googles algo consists of 200+ ranking factors.
Confirmed key ranking factors include :
- Off-page SEO signals - the number of websites backlinking to a specific page
- On-page SEO signals - the keywords and clusters used on your page, it is also where these keywords appear on a specific page that has an effect on rankings
- Site speed - general loading time of your website, speed optimization is a key factor
- Brand authority - google is not a human, it has to prove you are real by trust signals and social signals. The amount of social signals generated by your brand gives google a good indicator of the authority of your business in a specific niche
GOOGLE MAPS LISTINGS RESULTS
Local Packs are otherwise known as the "top 3 maps listing results" showing up for local searches. These results are also triggered when google thinks the search may require local results, such as "plumber near me"
WHAT IS CTR?
CTR (click through rate) -the amount of clicks you get when your website is displayed in a search result. Google organic CTR results look like this:
Google organic ctr averages -
#1 - 31.73%
#2 - 24.71%
#3 - 18.66%
#4 - 13.60%
#5 - 9.51%
#6 - 6.23%
So the website in the number 1 spot on google organic search results gets approximately 31.73% of the clicks. So it is in any business that generates leads from the search results best interests to rank as high as they can on google for keywords related to their niche.
DATA DRIVEN METHODOLOGY
Our agency uses data to drive the seo campaign, no guessing games. We track our results, we track the market to give us better insight
COMPLETE DATA TRANSPARENCY
All our indicators are tracked and available for our clients to view. We provide a dashboard with analytics information so you can track your websites progress and bring your own insights to the table
GOOD OLD FASHIONED CUSTOMER SERVICE
We pride our business on being brilliant communicators. We will educate our clients so we can work as a team
ELEVATING YOUR BUSINESS
Our research often uncovers market secrets that your business will find very useful in the future, sometimes changing the direction your business is moving in
COMMUNICATION | HONESTY | RESULTS
Search engine optimization (SEO) is a process that affects a website’s visibility and ranking on web search results. The objectives of SEO includes achieving an increased volume of inbound traffic or the number of visitors to a web-page or site, promoting awareness of the webpage among online users, and elevating its search engine ranking. SEO is not a sprint, but a marathon investment into your best converting, most profitable revenue source: organic search. SEO affects a site’s visibility and accessibility to both search engine robots and online search users. SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.
Search engine optimization is achieved through the implementation of on-page and off-page work, that increase the organic search engine traffic to your pages. Creating fully optimized content in hand with creating a theme surrounding your target keywords. You could have the best content on the internet for your target keywords, but if your on-page SEO is not optimized for those keywords, you will never rank on search engines. The search engine is a robot, and it is our goal to convince the search engine that your business is a relevant result when someone searches your industry. Search engines run on an algorithm, a mathematical equation, it is through seo that we give them what they are looking for. If your website is not on page 1, well then you may as well not have one. You want your content to connect with as many interested people as possible. Our SEO services allow your organization to objectively find measurable actions that make it easier for your website to be found online and convert. We help you create relevant engaging content and expertly crafted strategies that will put you on top of searches. An SEO campaign can run from as short as 6 months to 12 months plus, depending on the difficulty of the keywords you are targetting, the competition and the quality of your website's content.
Increased volume of inbound traffic is always good for a website because it correlates to higher potentials for conversions to sales or subscriptions.
Your website is your modern-day storefront and often your first impression with potential customers. It should reflect your brand, be easy to use, and get you more customers. Our websites are designed with ranking in mind. Its important a website is built with SEO elements woven in throughout from the start. We build clean and unique websites that offer a user-friendly experience and make it easy for you to convert customers. Time on site is a ranking factor, therefore our sites are built with engaging content, like adding youtube videos. Our websites are mobile optimised and tested in the most commonly used browser. We develop websites to increase brand presence and generate leads for your business. All web design work passes rights reserved to the client, you own your website.
PPC - Pay per click management. Ppc click campaigns are a great way to get traffic right off the bat, to get exposure to your target customers by targetting keywords relevant to your niche through google ads. A ppc campaign can also compliment your seo campaign, by providing data and identifying keywords that have high ctr and convert into sales. A ppc campaign gives you real life data on what your customers are doing, its important we look at this data and use it to further fine-tune our marketing strategy. Ppc can send a giant influx of potential customers to your website, if done right, on the other hand, there are still many businesses that don't get ppc right, the campaign needs to be managed, you can easily flush thousands of dollars down the drain if you don't set up your campaign around carefully researched keywords. Ppc is about creating a campaign that maximises ROI, a campaign that runs on the most efficient keywords for your niche and is constantly monitored to build an ad that has a high click-through rate, this gives us an ad that converts into sales
We are more than happy to sit down with you and map out an online strategy for your business, our digital marketing expertise can shine a light on possibilities for your business that you may not have known were possible. We will map out where you are currently, and show you a roadmap to reach your goals using digital marketing. Utilising the latest online technology is an edge, as a business, you should be analysing your opposition and implementing a strategy to get the upper hand. It is genuinely our goal to provide you with methods, strategies and online techniques that will secure the longevity of your business.
REPORTING AND ANALYTICS
Your business has metrics that are important to you, we hand you your most important key performance indicators on a monthly basis on a report that is easy to understand. Our reporting and analytics process includes simplified reporting, tracking, and measurable stats that allow you to determine your next marketing move with a few key insights. We provide you with key data relevant to your market, we analyse this data with you, as a team, providing insights that help us get results.