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DIGITAL MARKETING AGENCY

BECOME AN ONLINE GIANT

COMMUNICATION | HONESTY | RESULTS

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WEB DESIGN, SEO, PPC AND SOCIAL MEDIA AD MANAGEMENT

 

Online solutions for your business to generate more leads. Can your business handle more leads? 

 

WHO WE ARE

We are a Melbourne based boutique digital marketing agency, we do not outsource work to lesser qualified third parties. We pride ourselves on doing the work ourselves and providing a one on one service with open communication and data sharing. We don't have time to be hiding behind emails, we will get on the phone and call you, communicating openly and forcing results. We enjoy educating our clients on digital marketing so that they can gain skills from our campaigns that will assist them in the future. At RAINDANCE we have rules, we are only interested in working with clients who are 100% in it, and are willing to help us help them get results, a successful campaign is a win win for both of us. We have selection criteria and are simply not interested in churning and burning clients through the door, each campaign is a project, a project we take pride in and will be working countless hours in the background when everyone else is in their pj's with a warm cup of milo watching game of thrones. Our campaigns let you understand your business in-depth, our mission is not only to build your online fortress but also provide your business with data that helps you fine-tune your business for years to come, for example, we can give you insights into the top search terms for your niche, the traffic for these terms, competitor share, comparing all this with your conversion rate and making predictions on your potential growth, this is powerful for your business. Before beginning any digital marketing campaign we will run through the numbers with you to determine if an SEO campaign even worth it, this is based on real traffic, CTR (click-through rate), your site's conversion rate and the lifetime value of a customer to your business.

 

SEARCH ENGINE OPTIMIZATION

Organic rankings bring quality leads with people genuinely interested in your business

SOCIAL MEDIA MARKETING

Over 70% of people use social before converting. Depending on the business it is crucial this is managed

WEB DESIGN & DEVELOPMENT

Get a website that shows off your business and converts into sales

PAY PER CLICK ADVERTISING

Google ads allows you to instantly put your website in front of potential customers

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“The work Ryan did on both our websites was premium. We had our online store up and running a lot quicker than we had anticipated. RM took the reigns and delivered a website and online store that has changed the way we do business. Everything is now so automatic, we have access to analytics and tracking which I never would have thought had such an impact on our business .”

DEAN SELKRIG

ENFICET GROUP
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“Thank you Raindance Media!! Our online store is now ranking front page for every term we wanted in Adelaide. The results have made ROI well over 30x. Everything you promised was delivered. I was skeptical about SEO, however I'm glad i went ahead with it, our business may not be around without it. ”

SIMON HERMAN

LALA LAND
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“Well, how can I not give this guy great feedback! Awesome website, ahead of the game! Digital Marketing at it's best!!.”

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HOW GOOGLE SEARCH RESULTS WORK

Google search results generally consist of organic rankings, paid google ads and google maps listings

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PAID - PAY PER CLICK GOOGLE ADVERTISING

The first two or three search results generally consist of google ppc ads. The paid results are generated from companies bidding on keywords to be displayed in the google ads results. Keywords will have a cost per click price, some keywords are more competitive and therefore more expensive. It is important that research is done when selecting target keywords for your campaign, as we are paying per click, it makes sense that we select keywords that convert.

ORGANIC SEARCH RESULTS

Organic results are determined by googles algorithm, googles algo consists of 200+ ranking factors.

Confirmed key ranking factors include :

  • Off-page SEO signals - the number of websites backlinking to a specific page
  • On-page SEO signals - the keywords and clusters used on your page, it is also where these keywords appear on a specific page that has an effect on rankings
  • Site speed - general loading time of your website, speed optimization is a key factor
  • Brand authority - google is not a human, it has to prove you are real by trust signals and social signals. The amount of social signals generated by your brand gives google a good indicator of the authority of your business in a specific niche

 

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GOOGLE MAPS LISTINGS RESULTS

Local Packs are otherwise known as the "top 3 maps listing results" showing up for local searches. These results are also triggered when google thinks the search may require local results, such as "plumber near me"

WHAT IS CTR?

CTR (click through rate) -the amount of clicks you get when your website is displayed in a search result. Google organic CTR results look like this:

Google organic ctr averages -

#1 - 31.73%

#2 - 24.71%

#3 - 18.66%

#4 - 13.60%

#5 - 9.51%

#6 - 6.23%

So the website in the number 1 spot on google organic search results gets approximately 31.73% of the clicks. So it is in any business that generates leads from the search results best interests to rank as high as they can on google for keywords related to their niche.

DATA DRIVEN METHODOLOGY

Our agency uses data to drive the seo campaign, no guessing games. We track our results, we track the market to give us better insight 

COMPLETE DATA TRANSPARENCY

All our indicators are tracked and available for our clients to view. We provide a dashboard with analytics information so you can track your websites progress and bring your own insights to the table

GOOD OLD FASHIONED CUSTOMER SERVICE

We pride our business on being brilliant communicators. We will educate our clients so we can work as a team

ELEVATING YOUR BUSINESS

Our research often uncovers market secrets that your business will find very useful in the future, sometimes changing the direction your business is moving in

WHAT WE DO

We generate more leads for your business through online channels, we build your brand to give your business online momentum so that it can keep building into the future. We offer contract free campaigns, locking you into a lengthy contract is not our style. We operate openly and take every project very seriously, we are the hungry team member you need and we want results for your business.

Just having a website is not good enough anymore, in the online arena, it's all about how do we rank, how do we dominate the google search results. Through solid digital marketing, making use of seo, ppc, off site seo and social media, your business can increase sales, which is the goal. What your business needs is a website that looks good, represents brand, loads fast and makes it easy for potential clients to convert. We then couple that with a digital marketing strategy, that puts your website in front of more potential customers.

 

COMMUNICATION | HONESTY | RESULTS

CORE SERVICES

SEO

Search engine optimization (SEO) is a process that affects a website’s visibility and ranking on web search results. The objectives of SEO includes achieving an increased volume of inbound traffic or the number of visitors to a web-page or site, promoting awareness of the webpage among online users, and elevating its search engine ranking. SEO is not a sprint, but a marathon investment into your best converting, most profitable revenue source: organic search. SEO affects a site’s visibility and accessibility to both search engine robots and online search users. SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Search engine optimization is achieved through the implementation of on-page and off-page work, that increase the organic search engine traffic to your pages. Creating fully optimized content in hand with creating a theme surrounding your target keywords. You could have the best content on the internet for your target keywords, but if your on-page SEO is not optimized for those keywords, you will never rank on search engines. The search engine is a robot, and it is our goal to convince the search engine that your business is a relevant result when someone searches your industry. Search engines run on an algorithm, a mathematical equation, it is through seo that we give them what they are looking for. If your website is not on page 1, well then you may as well not have one. You want your content to connect with as many interested people as possible. Our SEO services allow your organization to objectively find measurable actions that make it easier for your website to be found online and convert. We help you create relevant engaging content and expertly crafted strategies that will put you on top of searches. An SEO campaign can run from as short as 6 months to 12 months plus, depending on the difficulty of the keywords you are targetting, the competition and the quality of your website's content.

Increased volume of inbound traffic is always good for a website because it correlates to higher potentials for conversions to sales or subscriptions.

 

WEBSITE DESIGN

Your website is your modern-day storefront and often your first impression with potential customers. It should reflect your brand, be easy to use, and get you more customers. Our websites are designed with ranking in mind. Its important a website is built with SEO elements woven in throughout from the start. We build clean and unique websites that offer a user-friendly experience and make it easy for you to convert customers. Time on site is a ranking factor, therefore our sites are built with engaging content, like adding youtube videos. Our websites are mobile optimised and tested in the most commonly used browser. We develop websites to increase brand presence and generate leads for your business. All web design work passes rights reserved to the client, you own your website.

PPC

PPC - Pay per click management. Ppc click campaigns are a great way to get traffic right off the bat, to get exposure to your target customers by targetting keywords relevant to your niche through google ads. A ppc campaign can also compliment your seo campaign, by providing data and identifying keywords that have high ctr and convert into sales. A ppc campaign gives you real life data on what your customers are doing, its important we look at this data and use it to further fine-tune our marketing strategy. Ppc can send a giant influx of potential customers to your website, if done right, on the other hand, there are still many businesses that don't get ppc right, the campaign needs to be managed, you can easily flush thousands of dollars down the drain if you don't set up your campaign around carefully researched keywords. Ppc is about creating a campaign that maximises ROI, a campaign that runs on the most efficient keywords for your niche and is constantly monitored to build an ad that has a high click-through rate, this gives us an ad that converts into sales

ONLINE CONSULTATION

We are more than happy to sit down with you and map out an online strategy for your business, our digital marketing expertise can shine a light on possibilities for your business that you may not have known were possible. We will map out where you are currently, and show you a roadmap to reach your goals using digital marketing. Utilising the latest online technology is an edge, as a business, you should be analysing your opposition and implementing a strategy to get the upper hand. It is genuinely our goal to provide you with methods, strategies and online techniques that will secure the longevity of your business.

REPORTING AND ANALYTICS

Your business has metrics that are important to you, we hand you your most important key performance indicators on a monthly basis on a report that is easy to understand. Our reporting and analytics process includes simplified reporting, tracking, and measurable stats that allow you to determine your next marketing move with a few key insights. We provide you with key data relevant to your market, we analyse this data with you, as a team, providing insights that help us get results.